Enter a website URL above to build your campaign link.
Tip: use lowercase, consistent names (newsletter not Newsletter) so your analytics reports stay clean. Everything runs in your browser — your URLs are never uploaded.
How to use the UTM Link Builder
- Paste the page URL you want to tag (https:// is added automatically if missing).
- Fill in utm_source (where the traffic comes from), utm_medium (the channel) and utm_campaign (the promotion name). Term and content are optional.
- The tagged URL builds live — click Copy to use it in your emails, ads or social posts.
UTM Link Builder FAQs
Is this UTM builder free?
Yes, completely free with no sign-up, no limits and no watermarks. Build as many campaign URLs as you need.
What are UTM parameters?
UTM parameters are small tags added to the end of a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content). Analytics tools like Google Analytics read them to show exactly which channel, campaign or ad sent each visitor.
Which UTM fields are required?
Only the website URL is required. Source, medium and campaign are strongly recommended so your reports stay readable; term and content are optional and useful for paid keywords or testing different creatives.
What if my URL already has query parameters?
The builder keeps your existing parameters (and any #anchor) and only adds or replaces the utm_* tags — your link structure is never broken.
Should I use UTM tags on internal links?
No. Only tag links that bring traffic from outside your own site (social posts, emails, ads, partner sites). Tagging internal navigation would split your traffic attribution incorrectly.
UTM Link Builder — Trackable Campaign URLs in Seconds
This UTM link builder creates campaign URLs with utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters attached correctly. Track exactly which ads, emails and posts bring visitors, right inside your analytics.
How to use it, step by step
- Paste the landing page URL you want to promote.
- Fill in the source, medium and campaign name.
- Add term or content values if you need finer tracking.
- Copy the finished URL and use it in your campaign.
- Save your naming pattern so every future campaign stays consistent.
Popular uses
- Tag links in email newsletters to see which sends drive sales.
- Separate traffic from different ads inside one campaign.
- Give every social post a measurable, trackable link.
- Measure which partner or influencer sends the best traffic.